When shopping around for an agent, keep two things in mind: what you should look for in an agent, and what agents look for in a potential client. Below are some guidelines of what you and your agent’s roles are in achieving your career goals.

What agents look for in a client:

• An extensive résumé
• An interesting and unique body of work
• An artistic edge above others working in their craft
• A reputation for doing good work within the industry
• Ambition, tenacity and a passion for their craft

What freelancers look for in an agent:

• Experience in the industry
• A client-centric attitude—someone who isn’t too busy and can devote their time to you
• Someone who knows their craft, and has experience doing what you’re doing
• Access to a wide scope of directors and projects
• Licensed agency—if your in the California or Tri-State Area, your agency must be licensed by the state. Check the Association of Talent Agents Web site for more info.