The Association of Independent Commercial Producers (AICP)
has released its Fourth Annual Survey of the Commercial Production Industry. The
study measures industry trends and activity in the $5 billion-plus commercial
production industry.
In this year’s survey, the AICP
explored the economic impact of commercial production, identified the center of
commercial filming activity by AICP member companies, calculated production
outside the U.S., and
measured industry responses to a number of key issues that impact the financial
health of the commercial production industry, including the timeliness of
payments by agency clients to production companies.
For the first time, this year’s
survey explores trends in the production of “non-traditional” advertising
projects by AICP members. Highlights reflective of this area of commercial
production include information about the significant filming activity which
occurs outside of the traditional production centers, as well as the utilization
of internet or broadband commercial production.
