Now in its 14th year, the AICP Show—The Art and Technique of the American Television Commercial—was created to honor excellence in advertising. This year's show reel features original music by Michael Montes of Sacred Noise and graphics by rhinofx. The show begins in New York and will continue its tour across the United States.
Production companies Biscuit Filmworks and Tool of North America received the most honors.
Biscuit Filmworks was honored seven times in six different categories. In their hilarious spot for Starbucks titled "Glen" we watch as Glen gets ready for work, boards a bus and rides the elevator to his office. After downing a DoubleShot espresso Glen is visited by the band Survivor who follow him on his journey to work singing an inspiring reworked rendition of their 1982 hit "Eye of the Tiger.” Last year, Biscuit Filmworks was also a big winner with spots that included the eerie got milk spot where a young boy refuses cake at a children's birthday party.
Tool of North America and its satellite Paranoid Projects: Tool were honored seven times in seven different categories. Honored in three different categories including Advertising Excellence/Single Commercial, Visual Style and Visual Effects was their spot for HP titled "Picture Book." Director Francois Vogel was honored in four different categories also for the HP spot for Single Commercial and Campaign excellence and for Visual Effects and Visual Style.
The difficult job of judging was handed over to a panel of 400 judges composed of industry professionals from production companies, advertising, agencies, and editorial shops.
For more information about the show or to check this year's touring schedule, log onto www.aicp.com.