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Issue 22
June 2005

How subject-specific footage sites make the hunt for the perfect clip more manageable.

Debris fills the air as Hurricane Charley makes landfall in Florida in August 2004. The StormStock team captured all four 2004 Florida hurricanes on video and film. Credit: Prairie Pictures, Inc.
In the world of stock footage and photos, there are endless stories to be told. Miles upon miles of film documenting the histories of people and countries all over the world can now be accessed with the click of a mouse. Many stock footage and photography companies can deliver all subjects while others specialize in very specific catalogs of images and film.

So who do you go to when you want a beautifully wrought image of sugar-dusted chocolate shavings, or a clip that captures the power of a hurricane? Companies who specialize in certain areas of footage or imagery are out there and can sometimes make a producer or creative director’s hunt for the perfect clip a much faster game when he or she has specific needs.

FoodPix is one company that, as its name implies name, specializes in food images as well as images of plants and flowers. Even though FoodPix is actually one of several image collections that are a part of PictureArts, their specialized FoodPix site, dedicated to food and botanical images, makes food finds that much easier to come by. FoodPix even has an entire section dedicated just to chocolate.

Type in the word caviar and 156 images of the elite treat pop up. Interested in parsnips? They’re there too—cooked, peeled, raw or in soups and stews. If you’re stuck and can’t find what you’re looking for, FoodPix offers a specialty research service that is free of charge. They also have staffers on hand to answer your food or botanical queries—from what the ingredients in an esoteric cocktail from the ‘40s are, to the Latin name for a certain type of rare basil.

FoodPix caters to a host of clients including advertising agencies, graphic design firms, magazines and book publishers, entertainment companies and corporate marketing departments. More than 900 photographers and illustrators contribute images to the library. Other images come from unique world-wide image collections.

And what about those powerful storms we mentioned earlier. If you’re making a documentary about the evolution of nature’s wrath, StormStock, based in Arlington, Texas will probably have the footage you’ve been searching for. Founded in 1993 by storm chaser and cinematographer Martin Lisius, StormStock footage is used by film and TV producers for broadcast, theatrical, advertising and corporate video production. StormStock counts mircrobursts, giant hail, hurricanes, tornadoes and fires among their stock subjects.

In 2004, when Hurricane Ivan devastated the Gulf Coast, Martin Lisius was there to capture all of its terrible glory. “Ivan was one of the most dynamic storms I’ve ever tracked,” recalls Lisius. “The Hurricane was on a course to strike Mobile, Alabama for hours but made a sudden turn to the east just prior to landfall. The change in course spared Mobile, but resulted in significant damage for areas in the Gulf Shores to Pensacola, Florida region.  Ivan was especially dynamic in that it was a significant producer of all the elements including wind, flooding, storm surge and tornadoes."

In order to obtain sample clips of Hurricane Ivan or any StormStock footage, clients can view sample clips at the StormStock Web site, or from a VHS sample reel, and then order it on a broadcast video format or 35mm film.  There is a licensing fee to use any of the material and those fees differ from project to project depending on use, territory and term.

It seems that these days, if you can imagine a clip or image, no matter how specific, there’s a library out there that houses it.

 

www.foodpix.com

www.stormstock.com

 

 


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