Instead of asking professional freelance creative directors
or advertising agencies to create a campaign to promote the 2005 AICP show, The
Association of Independent Commercial Producers have called upon the talents of
Virginia Commonwealth University Adcenter students instead.
The AICP’s goal with this shift is to infuse the promotion
of the Show’s “Call for Entries” and ticket sales with what AICP president and
CEO Matt Miller calls “a fresh young approach.”
The students chosen to take on this exciting task hail from
New York,
Virginia,
Massachusetts and
Ohio and will be under the
direction of Associate Professors of Art Directing and Copywriting, Cabell
Harris and Coz Cotzias.
This year’s show gala and premiere returns to MOMA for the
first time in four years now that expansion construction is complete.
www.aicp.com/show
www.adcenter.vcu.edu
